Lauren Benbassat

Co-Founder & CEO

Lauren Benbassat

Co-Founder & CEO

Biography

Lauren Benbassat is the co-founder and CEO of mēle – an all-natural meal replacement created by her and her husband, Adam to solve the problem of poor eating during busy work and travel days. With 8+ years of marketing experience, business development, design & branding, Lauren took the reigns on this side-hustle turned full-time venture to help develop the recipes, create the packaging, design, and brand voice, and now oversees all operations and strategy for growth. In her spare time, Lauren is also a fitness enthusiast and an artist, and enjoys wine, cooking & travel – she believes in fully embracing the core mission of her company – to live (and to eat) happy, wholesome, and healthy. Follow her on instagram: